With holiday just around the corner, it’s time and energy how to plan a holiday spaintroducing your holiday offerings! ‘The time of year for gifting and shopping, plus a spa event is an excellent way to get clients within your spa to buy gift certificates, retail products, and schedule spa services for their own reasons or or their loved ones. A lot of work goes into organising a successful event, and if you're not prepared it is going to show.
Below is a timeline and keep you on track for how to plan a holiday spa.
weeks before the event
Save the date and brainstorm. Schedule a date, serious amounts of concept for the event. Brainstorm an excellent theme (“Glow and Go” with the holidays with mini facials and massages or express holiday treatments) and design your save the date with this in mind theme.
Schedule a staff meeting. This will make sure that your employees are updated on protocols and know what’s expected of them for your event.
Update your client database. Double check which you have the correct client emails and addresses on file and clients’ names are spelled correctly.
Stock standing on inventory. Check that you've got enough back bar products, retail shelves are stocked. This is also the time for you to order holiday gifts and displays. Remember, not just are your clients destined to be shopping by themselves, they are also destined to be looking for gifts for family.
Create service menus. Have service menus available or create customized service menus to the services you intend to highlight (i.e. “Glow and Go” service menus)
Think about food and drinks. Work with your caterer (or why not be your own!) to generate a customized menu of hors d’oeuvres and holiday cocktails.
Make a comment on social networking. Once a date and concept are determined, start spreading the word!
Weeks before event
Send out invitations. Send e-invites to any or all clients and physical mailings for your VIP clients.
Post on social media marketing. Continue to obtain the memo out by posting through the entire week on all social media marketing platforms.
Weeks ahead of the event
Deep clean the whole spa. Ensure you've got clean, fresh testers, product directories, and tissues. It is better to obtain too many absolutely nothing enough!
Follow track of clients. Re-send emails and call those who have RSVP’d to remind them the date is approaching. Also contact whoever has not yet RSVP’d to find out if they will be competent to attend.
Pick your music. Select the form of music you'll be playing with the event. Choose music that is best suited for your customers’ tastes and preferences. Also keep your audio system is functioning properly.
Hold another staff meeting to describe the goals from the event. If you are competent to, offer staff incentives. This will keep the employees ambitious and they're going to really work the competition. It will produce a lively environment for that event and in addition help your salon or spa generate income!
Continue posting on social networking. Post, post, and post again! Keep reminding your customers about case they don’t need to miss.
The day before case
Clean and sanitize your spa. Make sure in the floor towards the ceiling your spa is immaculate.
Put out marketing and sales tools. Have shelf talkers, posters, and signage on display to make further excitement.
Decorate. Set up your holiday gift displays and produce your spa look festive.
Send out a last reminder email. Remind your visitors that tomorrow may be the big day!
The day with the event:
Host a staff meeting. Have a brief staff meeting to check each person’s assignments.
Do a walk through. Take a different complete walk through making sure things are in its place.
Set up food + refreshments.
Go live on social networking. During the presentation go continue to exist Facebook or Instagram, to demonstrate clients what they’re missing.
Now that your particular event has finally arrived, make a start and sell! As guests arrive, greet them in the door and thank them for coming and provides them refreshments. Following treatments, ensure your estheticians are recommending retail products and explaining just how they work. If your client is looking to smooth fine lines and wrinkles suggest to them anti-aging products that they could use at home.